“With the rise of the digital age, it has become increasingly possible for people to find new ways to connect to one another,
and YouTube has long been the pioneer of building communities within a digital space.”

We have been working with YouTube to create a series of Super Stickers to accompany their Super Chat product.
By bringing these digital and animated stickers to life, fans have a more emotive way
to interact with and show gratitude to their favourite YouTube creators.

Role: Research, Art Direction
Client: YouTube
Agency: Anyways Creative
Full Case Study Here

                   

“What makes them Super? Super Stickers are images that convey an emotion, status, or reaction in live chats in
Live streams and Premieres on YouTube. Viewers can purchase them on their favourite channels, giving them a way
to stand out from the crowd and getting noticed in live chats by their favourite creators.”




Expressing emotion, status, or reaction.
Super Stickers are a more emotive and fun way for fans to express their gratitude to their favourite creators!
We dug deep to research how audiences express emotion, status and reaction all over the world.

For example, from bowing and giving a gift with both hands,
to buying someone a cup of coffee, it was important for us to show how different cultures portray appreciation.
We worked closely with artists globally to convey sentiment in each territory in the right way.

Super Stickers are currently live on YouTube’s Super Chat! TechCrunch, Engadget, adweek, Daily Mail,
and many other publications featured YouTube Super Stickers upon launch,
showing off a selection of these playful sticker sets and speaking to a global network of readers.