“The brief. Nike’s Young Athletes brand category and JD Sports approached Anyways to communicate the benefits behind key Nike innovations to young people aged 8–12 years old.

To help both brands authentically talk to the young audience we devised and built the ‘Discovery Lab’. A one day event that turned a group of Nike’s ‘Young Athletes’ into scientists, where they tested and learnt about Nike’s ‘Air’ and ‘React’ innovations through a series of experiments, then put their learnings into practise by designing the sneakers of tomorrow.“


Role: Concept, Strategy, Design, Art Direction
Client: NIKE
Agency: Anyways Creative
Full Case Study Here




Welcome to the Discovery Lab. Using these learnings to guide us we created the ‘Discovery Lab’, a one day event created specifically for young people to use science and play to ask imaginative questions and learn about Nike innovations.

The day was split into two sections. The first housed four hands-on experiments where the 8 - 12 year olds could put these innovations to the test, and the second was a workshop where they put their learnings into practice, designing their perfect sneaker.