“As we increasingly rely on technology to connect with each other there is a real need to humanise digital conversations.
By visualising the nuances of body language, facial expression, humour, gesture and personality, stickers allow people to say
something more engaging than with just words alone.”
We worked with 5 Japanese Illustrators/animators
to create 5 animated Japanese sets for Google Stickers.
Role: Research, Art Direction
Client: Google
Agency: Anyways Creative
Full Case Study Here
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The way that Google approached the stickers project was different from the start. They set out to ensure that the focus is on championing the voices of individual artists. This has resulted in a collection of many unique and specific characters, rather than a few with broad appeal.”
“For each set, we work with Google to define the concept and messaging ideas for each,
and then assign them to artists in a way that lets their personalities come to life.
Each set has been tailored for a specific audience or use case, ranging from everyday topics such as dating and sports,
to character based concepts such as ‘troublemaker’, and for different audiences around the world such
as Latin American users.”
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Because these 5 sets were so successful in Japan, they are now available to download worldwide on Gboard!
By visualising the nuances of body language, facial expression, humour, gesture and personality, stickers allow people to say
something more engaging than with just words alone.”
We worked with 5 Japanese Illustrators/animators
to create 5 animated Japanese sets for Google Stickers.
Role: Research, Art Direction
Client: Google
Agency: Anyways Creative
Full Case Study Here
The way that Google approached the stickers project was different from the start. They set out to ensure that the focus is on championing the voices of individual artists. This has resulted in a collection of many unique and specific characters, rather than a few with broad appeal.”
“For each set, we work with Google to define the concept and messaging ideas for each,
and then assign them to artists in a way that lets their personalities come to life.
Each set has been tailored for a specific audience or use case, ranging from everyday topics such as dating and sports,
to character based concepts such as ‘troublemaker’, and for different audiences around the world such
as Latin American users.”
Because these 5 sets were so successful in Japan, they are now available to download worldwide on Gboard!
