I was approached by DIESEL to illustrate an MTA subway card to celebrate NYC Pride 2018. Instead of trying to make it overly flashy or overly stereotypical, the illustration shows a scene of someone’s apartment floor living their best life. It was distributed guerilla style in most of the subways in NYC during Pride week.

Role: Illustration, Art Direction
Client: DIESEL

It was so succesful people started selling it on Ebay as a limited edition collectible!