“We worked with Converse and JW Anderson to bring their new collaboration, Converse x JW Anderson Chuck 70 Toy, to life.
Toy Gallery was a four day pop-up gallery themed around play and creation where everyone who came to the space was
invited to get involved, showing how easy and accessible art can be.”
Role: Research, Art Direction, Street Photographer
Agency: Anyways Creative
Full Case Study Here
Toy Gallery was a four day pop-up gallery themed around play and creation where everyone who came to the space was
invited to get involved, showing how easy and accessible art can be.”
Role: Research, Art Direction, Street Photographer
Agency: Anyways Creative
Full Case Study Here
The Toy Gallery
“As the Converse x JW Anderson Chuck 70 Toy collection is inspired by art,
this was the main point of reference for the pop-up as a gallery space.
We wanted the Toy Gallery to reflect this, as well as the tactile nature of the shoes.
We celebrated the collection by creating a gallery,but not as you would normally expect.
The Toy Gallery was filled with bright colours, interesting materials and interactive moments to encourage
visitors to become part of the artwork itself. We covered the full exterior of the building in an orange and red gradient,
to reflect the arresting visuals of the shoe. As well as being a retail space, the gallery hosted art, talks, workshops
and immersive experiences to further support the message of the gallery.
this was the main point of reference for the pop-up as a gallery space.
We wanted the Toy Gallery to reflect this, as well as the tactile nature of the shoes.
We celebrated the collection by creating a gallery,but not as you would normally expect.
The Toy Gallery was filled with bright colours, interesting materials and interactive moments to encourage
visitors to become part of the artwork itself. We covered the full exterior of the building in an orange and red gradient,
to reflect the arresting visuals of the shoe. As well as being a retail space, the gallery hosted art, talks, workshops
and immersive experiences to further support the message of the gallery.
Opening Day & Night at the Toy Gallery
Fun and colourful branding.
The branding for the Toy Gallery was inspired by the fun and colour of the shoes, as well as
the traditional visual language of art galleries. This appeared within the space, across social channels,
on printed collateral as well as gallery ‘merch’ including pencils, erasers, badges and an original print by
Jordy van den Nieuwendijk which were given away within the space.
The branding for the Toy Gallery was inspired by the fun and colour of the shoes, as well as
the traditional visual language of art galleries. This appeared within the space, across social channels,
on printed collateral as well as gallery ‘merch’ including pencils, erasers, badges and an original print by
Jordy van den Nieuwendijk which were given away within the space.
#ConversexJWAnderson
We created social content to spread the word of the pop-up, including teasers and Stories for the Converse Instagram Channel.
We also captured the best street style looks over the four days, for the regular Converse Instagram feature ‘Spotted’.
We created social content to spread the word of the pop-up, including teasers and Stories for the Converse Instagram Channel.
We also captured the best street style looks over the four days, for the regular Converse Instagram feature ‘Spotted’.
