“Converse has always been a brand of progress, and they've set out to remind the world of this by positioning themselves as the authentic voice of progress to young, creative Londoners through their Spark Progress above-the-line initiative.“
We worked closely with Converse London to create and foster an extensive network of London Creatives.
We worked closely with Converse London to create and foster an extensive network of London Creatives.
Anyways came on board to help add a community layer, collaborating with Converse to make sure the initiative had tangible value for Londoners; celebrating and supporting them.
This started with researching what London’s various creatives needed from a brand, which then developed into the Spark Progress Programme, a way to help these creatives make an impact in their communities, and the @converse_london Instagram, Converse’s first city specific social media account to add further to the initiative.
This started with researching what London’s various creatives needed from a brand, which then developed into the Spark Progress Programme, a way to help these creatives make an impact in their communities, and the @converse_london Instagram, Converse’s first city specific social media account to add further to the initiative.
How Converse Could Help. Once we had identified the community members we wanted to work with, we spoke to them, asking questions around how they wanted to work with brands, and how a brand could help them make the biggest difference within their community in a meaningful way.
@CONVERSE_LONDON. To tell these real life stories, we decided to bring to life Converse's first ever city-specific social account with
the @coverse_london Instagram, as this was where our collaborators, and their communities, were naturally online.
the @coverse_london Instagram, as this was where our collaborators, and their communities, were naturally online.
Celebrating Londoners Whilst working with Converse on their Spark Progress Programme and @converse_london, we've celebrated and supported more than 125 Londoners and their communities. And we've helped to build a local network of 15,000 followers on Instagram who are predominantly aged between 13-24 years and living in London.
